Why I now see accessibility as a way to reduce AI agents’ token usage
A lightbulb moment during a GEO project, the research behind it, and where the evidence stops.
Writing
Notes from the workbench
Weekly essays on digital sustainability and building a business on values. I publish on Substack; the latest are below.
Latest essays
What we lose when code becomes something we generate instead of something we write
The friction of writing code by hand was never only an obstacle. It was the thing that taught us to think, and I am starting to understand what leaves when it goes.
Lesson 19: APIs
The entire 19th chapter of Sustainable Web Design In 20 Lessons.
AI did not remove the work, it removed the pauses
There is a comforting story going around that AI takes the load off. My own todo list tells a different one.
Chapter Four, Three Years Later
Cloudflare kept its climate promise, and that is exactly why we need to talk about what a promise on paper actually means, and what happens when one company carries a fifth of the web.
Lesson 18: Service workers and caching
The entire 18th chapter of Sustainable Web Design In 20 Lessons.
The summer AI started finding holes in WordPress
On the sites I helped clean, the door was never the same twice, and the cost of looking had fallen to twenty-five dollars.
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I write about sustainable web design, web development and long-term thinking. New essays arrive in your inbox every week.